Research-based digital tools that enable sustainable business development and creation of brand equity
Our consulting services focus on three main areas: brand, reputation and business development. We were pioneers in brand development in 2001, reputation in 2004 and for the past eight years we have worked with brand-driven business development. In these three focus areas, we help companies to develop strong sustainable brands. Feel free to contact us for a dialogue.
Use Brand Canvas with your colleagues to develop your organization. The canvas helps you to connect your brand with the UN's sustainability goals. Brand Canvas is unique as the model helps you understand which SDGs and brand alliances will help you reach your desired brand positionBack to products
The uniqueness with Brand Canvas is our focus on the brand and the brand personality. Who you are helps you understand which relationships you can build with your stakeholders and which brand alliances and SDGs suit your brand? Use Brand Canvas yourself or with us. We offer a screening of your business model where the results are presented. In a workshop, you gain an increased understanding of how you can develop a sustainable brand-driven business model. The cost for this screening and workshop is SEK 29,000.
Brand Compass helps you to easily and cost-effectively build and manage your sustainable brand capital. Brand Compass enables you to quickly get an immediate response on how your brand develops among your employees and customers. What are your strengths / weaknesses and how can you strengthen your brand capital?Back to products
Brand Compass monitors your brand among the two most important stakeholders, your employees and your customers. The digital tool enables fast and cost-effective brand management that allows you to discover any gaps between these priority stakeholders. The cost for measurement, brand analysis and workshop is SEK 69,000.
Future index helps you understand how you can strengthen your future market position. Future index works best together with reputation and sustainability index. Our Triple Impact Canvas method measures all of these areas and creates an understanding of how you can strengthen supportive behaviors such as purchase, recommendation and trust.Back to products
Our experience is that all companies must understand their position vis-à-vis their competitors. The areas that must be understood are reputation index, sustainability index and future index. Today, a strong reputation and sustainability index are not enough. We see that disruptive challengers are winners with strong futures indices. In today's environment, the company must understand how they stand in these three indices compared to the competitors. A Key Driver Analysis shows which areas create buying, recommendation and trust.
A brand is a promise that should be delivered. You need to understand the foundations of Brand Capital. Our process to create this important capital is Brand Pyramid.Back to services
When we developed Brand Pyramid, we were inspired by renowned researchers in the field of branding, corporate reputation and brand personality. The model has long been applied in a number of projects in different countries and industries. Strong brands are characterized by mental availability in all dimensions of the pyramid. Mental availability leads to benefits such as supportive behaviors and an overall brand capital.
If you can strengthen your reputation, more people will buy your products /services, recommend you to friends and acquaintances and trust you when problems arise.Back to services
We introduced annual reputation surveys in Sweden in 2004. We have experience of helping leading companies, for example in the financial sector, the energy sector and the retail sector in the Nordic and Baltic countries. Our studies show that different categories have different reputations. This means that your reputation is affected by the category in which you work. We have experience from 25 different sectors. Feel free to contact us for a dialogue about how we can help you set up a reputation management system.
Our process for brand-driven business development means that we start from the category in which you operate today. Are your business opportunities in the existing category or in new categories? We believe that the area of sustainability enables new business opportunities. We would like to be a partner who, together with you, explores how you can create new sustainable business opportunities.Back to services
Innovation and sustainability is the winning recipe in Stockholm University's competition in sustainable business models. We started the annual competition in 2017 with the ambition of stimulating researchers and students with an entrepreneurial mindset to develop sustainable business models and compete in the SU Business Model Cup, says Dr Tony Apéria. We are grateful to the jury in the competition. From left to right. Anders Kempe CEO Bellbird, Michelle Wegner acting Global Head of Marketing SEB, Jan Ståhlberg CEO Trill Impact, (Tony Apéria founder of SU Business Model Cup), Annika Nordström Head of Financial Crime Prevention Handelsbanken and Pär Hedberg CEO Sting.
Dr Tony Apéria
George A Berglund
Interested in a contact?
Nordic Brand Academy
Nordic Brand Positions
Svensk Hållbarhetsranking & Bærekraftbarometeret